Amp overhauls pricing, introduces free tier and new subscription plans
Amp has completely revamped its pricing structure, introducing a new 'Hobby' free tier and replacing its previous 'Amp Subscription' and 'Megawatt' plans with 'Individual' and 'Teams' tiers. The new plans offer different allocations of 'orbin' time' and clarify usage of self-hosted orbs and external AI subscriptions.
Amp Subscription $20/month 750 hours of orbs; Megawatt $200/month 1,000 hours of xxlarge orbs; Unconstrained Pay for what you use
Hobby Free Pay-as-you-go for Amp-hosted orbs Unlimited self-hosted orbs, free; Individual $20 ∕ mo. 45,000 minutes of orbin' time; Teams No extra charge; Enterprise Custom
Why it matters. This is a significant shift in Amp's go-to-market strategy, making the product accessible with a free tier and simplifying the subscription options. Competitors should analyze the new free tier's capabilities and the updated value propositions of the paid plans to understand Amp's competitive positioning.