P0pricing
v0 Increases User/Month Price and Clarifies Token Definitions
v0 has increased its per-user monthly pricing from $30 to $90. The company also added a detailed explanation of what a 'token' means on v0, including how input and output tokens are measured.
Before · Aug 29, 2026
$30 /user/month
After
$90 /user/month
Why it matters. This significant price increase for the per-user monthly plan could impact the total cost of ownership for teams using v0, potentially making it less competitive for certain user bases. The clarification on token measurement provides better transparency for cost estimation.